Wine Academy · Wine Mapping method
A profitable wine list that sells and makes money
Learn to design a wine list that makes sense: prices aligned with your cuisine, the right wines in the right place and a better margin on every bottle.
- Format
- Live online or blended
- From
- €197 + IGIC
- For
- Professionals
What you achieve
A wine list that works for your restaurant
Improve your profitability
A better margin on every bottle you sell.
Gain prestige
A wine list with personality that your guests remember.
Prices that sell
Aligned with what your guest spends at the table.
Less money sitting idle
Spot the wines that aren't moving in your cellar.
More sales in the dining room
Aperitif, wines by the glass and recommendations at every table.
Prices
Choose how you want to do it
Three levels depending on how much support you need. Prices for professionals; IGIC not included.
-
Live online · group
Group
197 € + IGIC
Learn with other professionals
- Course handbook, Excel calculator and 2 wine list templates
- Live online class in a small group, about 2 hours long
- Live Q&A session
Secure card payment through Stripe · €210.79 IGIC included
By purchasing you accept the terms of sale -
The most complete online option
Live online · one-to-one
Pro
350 € + IGIC
We review your wine list, just you and me
- Everything in the Group option
- One-to-one live online session on your own wine list
- You send me your wine list and your figures beforehand and I come with the analysis done
Secure card payment through Stripe · €374.50 IGIC included
By purchasing you accept the terms of sale -
Blended · at your venue
At your restaurant
from 600 € + IGIC
Tailor-made quote
- Materials and live online session
- In-person visit: review of the wine cellar and training for the dining-room team
- Ideal for hotels and restaurants with a team
The course
What you'll learn and what you take away
Content: nine maps
- The biggest mistake
- Identity
- The language of the kitchen
- The economic pyramid
- From cost to list price
- Each wine, its role
- A wine list is not a catalogue
- The wine list in action
- Measure, analyse, evolve
Materials and online class
- 18-page handbook with exercises
- Excel calculator for costs, margins and prices
- 2 wine list templates in Word
- Live online class with me by video call
Who teaches you
Iván Monreal
Sommelier with years of experience in Michelin-starred restaurants in Germany, France, Austria and Italy. Today I train hospitality teams and advise restaurants and wineries from Lanzarote.
- Award for the Best Wine List in the Canary Islands 2025
- Runner-up, Spanish Sommelier Championship
- Canary Islands Sommelier Champion twice
- Top 100 Sommeliers Spain 2026
- Canary Wine Ambassador
Questions or a quote?
Let's talk about your wine list
The Group and Pro options are bought directly with the «Buy now» button. If you'd like the At your restaurant option, or have any questions before buying, write to me here and I'll reply right away.
Frequently asked questions
Is it online or in person?
The Group and Pro options are 100% online, with live classes. The At your restaurant option is blended: it includes a visit to your venue.
Do prices include IGIC?
No. They are prices for professionals and IGIC (Canary Islands tax) is added on the invoice.
Is the class live or recorded?
Live. It's a live video call with me (for example, on Zoom) on a date we agree once you've worked through the materials.